North Pole elves, reindeer and arctic fox.
LumiStella Star

Welcome to The Lumistella Company—a fun-filled, fast-paced company where the magic of Christmas thrives year-round!

VISION

Tell the Stories of Santa’s North Pole

MISSION

Tap into the magic of believing and love of tradition at Christmastime by creating Christmas characters, stories and lore through consumer products, immersive experiences and entertainment-based content.

PURPOSE

Create Joyful Family Moments

VALUES

Family Focus, Integrity, Respect and Excellence (F.I.R.E.)

 

OUR AREAS OF FOCUS

The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, entertainment-based content and unique branded experiences.

LumiStella Consumer Products Logo

Books, toys, activities, games and accessories reveal Santa’s world through storytelling. The Lumistella Company is home to The Elf on the Shelf®, Elf Pets® and Elf Mates™ brands with related brand extensions.

LumiStella Entertainment Logo

Animated specials, performances and music videos narrate the tales of Santa’s North Pole in a variety of mediums and bring to life a whole cast of characters sure to delight fans of all ages.

LumiStella Brand Experiences Logo

Pop-up shops, photo experiences, virtual gaming and destination activities immerse fans in Santa’s North Pole through live and experiential events, as well as sensory-rich, hands-on activities.

 
 
 

EXECUTIVES

Chanda Bell

Co-Founder and Co-Chief Executive Officer

Christa Pitts

Co-Founder and Co-Chief Executive Officer

Mike Champion

President and Chief Legal Officer

Regan Holroyd

Chief Administrative Officer

 

 
 

FAQ

What is The Lumistella Company?
CCA and B, LLC is proud to announce it is now doing business as The Lumistella Company – a name which better reflects the company’s status as a beloved global children’s brand, as well as its corporate vision and mission.
Lumistella is the name given to a magical Christmas comet which is the origin source for Christmas magic and all the characters who make the North Pole their home, including The Elf on the Shelf. It symbolizes the essence of the company's ethos, reminding fans and employees alike to constantly look for the Spirit of Christmas.
The Lumistella Company happily honors its heritage as an entrepreneurial entity that began with a self-published title and was founded under the name CCA and B, LLC. However, the time has come for a corporate identity that gives audiences a brand name they can identify with and rely on when they create joyful family moments at Christmastime and beyond.
Where can I find more information about The Lumistella Company’s Brands and products?
How long has the company been in business?
CCA and B, LLC, which now does business as The Lumistella Company, was founded in 2005.
Who owns The Lumistella Company?
The Lumistella Company is a family business, still owned by its original founders: Carol Aebersold (see bio), Chanda A. Bell (see bio) and Christa Pitts (see bio).
Where can I find information about The Lumistella Company’s Entertainment Properties?
The Lumistella Company is devoted to storytelling through cinema, TV, animated specials, live shows and music for The Elf on the Shelf®, Elf Pets® and Elf Mates™ brands collectively, as well as for Santa’s entire cast of friends. The Lumistella Company partners with third parties to bring entertainment to life, and currently focuses on the art of storytelling through animation. If you would like to learn more about our entertainment properties, or would like to partner with us, please click on the links below.
To learn more about our entertainment subsidiary, Scout Elf Productions, LLC, and its content, click here.
To learn more about The Elf on the Shelf® Musical, click here.
To learn more about animated shorts and kids’ content, click here.
To partner with us on an entertainment-based opportunity, please fill out the contact form below.
Where can I buy your animated specials (including An Elf’s Story, Santa’s St. Bernards Save Christmas, A Fox Cub’s Christmas Tale and Santa’s Reindeer Rescue)?
DVDs of animated specials are available for purchase here (Australia, UK and US only).
During the holiday season, look for our animated specials at retailers worldwide, and check our social media channels for announcements regarding streaming and downloading. You can also see The Lumistella Company’s characters in entertaining shorts, drawing tutorials and music videos on YouTube.
Do you accept proposals, scripts or other submissions for projects?
We are not currently accepting new submissions or project proposals. Submissions that are sent via email or through the postal service will not be reviewed. Similarly, for legal reasons, we are unable to discuss any submissions, materials, websites or ideas regarding The Lumistella Company, its brands or subsidiaries.
How can I license or explore co-branded opportunities with The Lumistella Company?
We are currently accepting licensing and co-branded opportunities. To learn more, please reach out here.
In what countries are your brands and products available?
Our products are currently available in the United States, Canada, United Kingdom, Ireland, Switzerland, Australia, New Zealand, Mexico, Panama, and South Africa. New countries for 2020 include Spain, Germany, Austria, Malta, Costa Rica, Nicaragua and Guatemala. Click here for more information.
I’m interested in becoming a distributor. Who should I contact?
Please contact our sales team here.
How can I learn more about The Lumistella Company’s commitment to social responsibility?
The Lumistella Company is dedicated to "positively impacting the lives of children and their families—here and around the world—by providing for their basic needs, thus empowering them to create better communities and meaningful family moments." Click here to learn more.
Do you consider philanthropic requests?
We accept and review philanthropic requests to confirm they fit within our philanthropy mission statement and guidelines. Submit a request here.
How do I learn more about career opportunities?
Thank you for your interest in career opportunities with The Lumistella Company. Learn more about our culture and browse a list of current opportunities in our corporate office based in Atlanta, GA, USA here.
How do I request a media interview or more corporate information?
To request an interview, please contact our marketing department here.
Find out more information about our award-winning portfolio of brands here.
Where can I review product safety information?
Product safety is a top priority at The Lumistella Company. Review product safety information here.
What child safety measures do you take for your websites?
The Lumistella Company is a member of a privacy certification program called PRIVO-Cert™ Safe Harbor Certification Program. This is a third-party program committed to safeguarding children’s personal information online. As a member of the program, we adhere to strict information collection, use and disclosure requirements. Learn more here to read more about The Lumistella Company and PRIVO are keeping your children safe.

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